Meet Sam
Hey, I’m Sam — an online health and fitness coach helping adults build stronger, healthier lives.
Growing up, I didn’t see the value in exercise, nutrition, or healthy habits. As I got older, I realized movement was a way to feel good, which led me to study Kinesiology. My interest in human movement grew, but my own lifestyle was still out of balance — I lifted weights, but was unaware of the other pillars of health.
As an adult, my logic was simple: if I pushed harder, I’d get better results. I trained intensely, ran long distances, slept less, and tried to do more, believing effort alone would get me where I wanted to go. Instead, the harder I pushed, the more burnt out and frustrated I became. My results didn’t reflect the work I was putting in.
Realizing I needed a better foundation, I dove deeper into nutrition — for myself and for the people I wanted to help. I earned my Precision Nutrition Level 1 Certification, which gave me the tools to support sustainable change, not just hard effort.
Over time, I shifted my approach. In my own life, I moved from extremes toward balanced, intentional effort across the major pillars of health and fitness. I learned that hard work matters — but it’s most effective when it’s supported by recovery, clarity, and habits that align with your goals.
Here’s how those shifts looked for me:
Running: From strict marathon schedules, all or nothing thinking, and constant exhaustion → to running for cardiovascular health, enjoyment, and still pursuing meaningful distance goals I can sustain.
Strength Training: From chasing a specific physique and no pain no gain mentality → to building strength consistently and training in a way that supports long-term progress.
Mobility & Flexibility: From always trying to fix injuries → to working proactively so I feel good and stay resilient.
Sleep: From sacrificing rest to get more done → to prioritizing sleep to feel better tomorrow.
Nutrition: From restriction or convenience eating → to fuelling myself in a way that supports energy, recovery, and long-term health.
Social Connection: From saying yes to everything → to choosing the relationships and environments that genuinely enrich my life.
Even with these changes, my life isn’t perfectly balanced. I continue to observe, reflect, and adjust — figuring out what to add, what to remove, and how to approach these pillars in a sustainable way. Balance isn’t the absence of effort; it’s the foundation that makes effort effective.
I’ve helped many clients achieve their health and fitness goals, from building strength to navigating everyday habits to pursuing ambitious milestones. I look forward to helping you do the same. Today, I value movement, nutrition, and lifestyle alignment because they add to my life instead of taking away from it — and they allow me to work hard without burning out.
Outside of coaching, I enjoy reading, listening to podcasts, discovering new music, running, lifting weights, making good food, and spending my time with friends and family.
My Coaching Approach
I believe lasting change comes from building a strong foundation — one that supports both your health and your lifestyle.
Whether you’re starting fresh, refining your routine, or rebuilding your habits, my goal is to meet you where you are and guide you towards steady, sustainable progress.
My coaching focuses on simple, effective habits that fit into real life. There are no quick fixes or extreme plans — just practical strategies that help you stay consistent and confident over time.
With a background in Kinesiology and Precision Nutrition Coaching, I combine evidence-based training and nutrition with a flexible, habit-driven approach. Together, we’ll focus on building strength, improving movement quality, and develop balanced nutrition and lifestyle habits that support your goals - and evolve with your life.
“Small actions done consistently produces lasting impactful change.”